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“We knew we needed the show,” Ostroff (currently president of Condé Nast Entertainment) said. You have to really hit something that’s in the zeitgeist, or really going to matter to people in a way that becomes an emotional connection.And it was even more difficult for us, because we were going after a younger, more finicky audience.”It was a perfect storm: a buzzy property, a hot creative team, and a new network.Russell filmed a multi-episode arc, as, yes, a director.And, that’s right, Ivanka Trump and Jared Kushner made an appearance, in a club scene filmed at the Boom Boom Room.(“They did it for the money,” Schwartz said, with a laugh.) Trump said in an interview at the time that she never missed an episode of never did particularly well in the ratings.But it has enjoyed a continuing popularity, even 10 years later.
The blonde Tarzana, California, native—who, one imagines, leaves a trail of sunflower emojis and the scent of cupcake icing in her wake wherever she goes—had had enough.
The official green light was a mere formality: Schwartz and Savage were off to the races.
There were two core figures at the center of the books—Blair Waldorf and Serena van der Woodsen—and casting them was at the top of Schwartz and Savage’s agenda.
Ostroff recalled that, about seven or eight years ago, she had a meeting with Chinese executives, who told her that the most illegally streamed show in China was not During the filming of the pilot in 2007—the cast now assembled in New York—Schwartz and Savage felt confident they had magic on their hands.
In addition to Lively as Serena, they had cast relative unknowns Leighton Meester, Crawford, Penn Badgley, and Ed Westwick as Blair, Nate, Dan, and Chuck, respectively.